|
Q:
Your first album Sampooran did not have mass appeal, yet it proved
to be a commercial success. What do you think might be the reason?
A:When I took my album to Sadaf Company, I was told that this
album would be a total failure. Khalid (Sadaf's owner) went on to
say that not even five copies would be sold. However, I convinced
him, as I had a firm belief in my music and the kind of response
it would find in the market. After it came out, it became one of
the steadiest selling records that Sadaf had released to date.
The album held its position as the number one album on the
charts for two months and the three singles namely 'Saanwal,' 'Rabba,'
and 'Sajan' topped the charts as well. The record was nominated
in the "album of the year" category twice, first at the
IM Awards and later at the Lux Style Awards. The main reason for
its success is that we had been playing these songs for live audiences
in Lahore, Islamabad and Karachi, prior to the release of the album,
so people were already aware of us. Yes, it did take us a while
to garner an impressive response because we were establishing a
new market for the kind of sound we were making. It was not pop
or bhangra music that people would find instantly appealing, it
was progressive music.
Q: Describe your kind of music in one phrase.
A: That phrase would be "traditional music in
a contemporary format."
Q: Which age groups do you actually target with your music?
A: MHB is the first band on the Pakistani music scene
that has targeted people from three generations. Children listen
to our music, then we have a middle-aged audience between 20 to
40 years of age and finally we have the older generation following
our music as well. This is an incredible achievement in itself.
You can say that it's the only band in Pakistan that caters to such
a wide range of audiences. And this range of listeners is still
growing.
Our concepts are very specialised. Don't expect any 'hulla
gulla' concert from our band aimed at making you dance. We serve
you our brand of music in its finest form.
Q: You recently won the Lux Style Award for "Best
Live Band" and the IM Award for the "Best Alternative
Track." Do these awards put an additional responsibility on
you as a performer?
A: I honestly don't measure an artist by the number
of awards that he or she has won. Yes, winning awards show that
there is a strong sense of acceptance from the industry and the
audiences, but for us the acceptance was already there; it's only
that now it has become official. I must also add that the band profile
has greatly improved after the awards because if Lux acknowledges
you, then there has to be some substance to you. After these awards,
I think MHB has become a hip entity.
Q: Be it for the music awards, fashion awards or television
awards, LSA has garnered a significant chunk of criticism from people
who matter. Is this criticism justified?
A: I also have some issues with LSA. The Lux people
should project the work of the artists who are being nominated because
that's how an award ceremony should be. I would have liked to see
the bands who were nominated to have come and played live in the
show. Also, I strongly disagree with the composition of the jury;
they should have only music critics or people from the music industry
to judge the music awards.
On the other hand, I
must also say that it's good to have award ceremonies like the LSA,
and we should have more of these to acknowledge our artists. At
the end of the day, LSA may be a glamourised ad campaign for Lux,
but one should recognise that it is doing a lot of good for the
artists here in Pakistan.
Q: You are trying extremely hard to draw younger listeners
to your brand of music. Frankly speaking, do you think this generation
appreciates the classical arts?
A: As Pakistanis, we have very little to be proud
of. Moreover, we are in total denial of our rich musical history.
We have always had issues accepting any element of art or culture
that has originated from the Indian side of the subcontinent as
our own. We have a shared musical history and I think we need toaccept
and promote this common heritage.
Since today's younger
generation has grown up listening to drums, bass and guitar, and
not taanpuras and harmoniums, there is a need to connect with them
in a code that they would find interesting. I think my music has
struck a fine balance between the western elements that this generation
can relate to and the elements of our traditional music that need
to be projected to this generation. You simply can't expect them
to sit up one day and listen to Ghulam Ali Khan Sahib; they wouldn't
do that. You have to take this music to them in a palatable form
and then tell them where it is coming from. This is the only way
to preserve its traditional and lyrical value.
Q: Our musicians are fast exploring new horizons across
the border. Have you joined the bandwagon yet?
A: It makes sense for us to do that because we share
a common language. MHB has already toured India twice and received
great critical acclaim over there. I would first like to get Sampooran
released in India before my next album. I haven't given Sampooran
to Indian labels yet because I am not willing to make any kind of
compromises. If I am going to do it, I will definitely be doing
it in style. I wouldn't just throw away something that I have worked
so hard on. I wouldn't do playback singing in Bollywood because
I find that very tasteless.
Q: How different is your forthcoming album from Sampooran?
A: The album is called Andolan. It is a Hindi word which means
'revolution.' This time we are trying to incorporate different influences
in the album; we are concentrating more on Bullay Shah. This one
is going to be more progressive and dynamic, with a lot more energy
as compared to our last album which was more laidback and soothing.
I didn't want both of my albums to sound similar.
This one is geared to
have more mass appeal simply because in our three-year-stint in
the music industry, we have toured extensively and our fan following
has multiplied rapidly.
Q: What took you so long to come up with your second
album?
A:It has taken a little more time because I am very particular
about songwriting. Also, I don't want to include more than seven
or eight numbers in the album because I feel the human ear cannot
absorb more than nine numbers. I want to work on fewer compositions
so that I can maintain quality and people remember them for a long
time. The remaining space on the album will be covered with some
interesting multimedia stuff like live jams, interviews, etc. It
will be a complete package.
Q: How do you view the current state of Pakistan's music
industry?
A:I think there is a lot of ignorance in our people. Every sphere
of music production is in dire need of change - the way profits
are handled, the way shows are organised, the way sound systems
are set, etc. People need to be aware of the origins of a particular
kind of music. Bands are blindly copying other bands, who are themselves
imitating others, and the ripple effect continues. This is not being
creative in any sense of the word.
Q: Any suggestions for the improvement of the music industry?
A:
I feel now is the right time for professional record labels and
professional management companies to step in and take over in organising
the industry. The government needs to chip in as well. They should
build proper concert halls here, provide subsidies for musicians,
and not tax the music equipment that we bring in because it's for
professional use. They need to recognise music as a profession.
|