Light years away from knitwear, be it Zainab market or the more upmarket trendy alternatives, is Nike’s scientific sportswear line.                                                           

            Coming to the rescue of hot and sweaty athletes across this humid landscape, Nike has a new line of sports wear using its unique Dri F.I.T technology.

            Microfiber fabric, the material utilisied for this line, works in synchronisation with the body’s homeostatic functions and transports moisture away from the skin and onto the surface of the cloth in order to ensure rapid cooling.

            As an added advantage for outdoor athletes, the fabric is also treated with 30+ SPF UV protection, to ward off the possible risk of sunburn and skin disease when competing in severe climatic conditions.

            Now available in Nike’s hi-tech new outlets in Karachi and Lahore, the line is a dream come true for anyone who wants to keep their cool and keep fit.