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On
the ramp, she is the ultimate diva – gorgeous, sensuous,
seductive. But when the spotlight is turned off and the designer
labels are back on the rack, Iraj Manzoor returns to a normal
life and surrounds herself with family and friends. The quintessential
supermodel, Iraj began her career in the early ’90s. Distinguishingly
tall, a head-turner and très trendy with an aura that
is hard to miss, she climbed to the top very fast but the mega
success didn’t go to her head. Iraj is surprisingly centred
and strives to maintain a balance in her life.
A
free spirit, warm and down-to-earth, Iraj speaks with candour
and earnestness as she sits cross-legged on the floor, pausing
reflectively during our conversation, a far away look in her
calm eyes. Not one to obsess about weight and looks, Iraj managed
to hold her own in a field that she calls ‘disorienting’
and ‘superficial’ but extremely challenging at the
same time.
In
this interview with Newsline, Iraj Manzoor dissects the pros
and cons of her stint in the world of glamour and glitz.
Q:
What are the major irritants in modelling?
A:
When I started my career around 1991, things weren’t that
bad. You did not have to be part of any clique to succeed and
find fame and fortune. However, it took me longer to move up
the ladder, because I had to get business myself, make incessant
calls here and there ... There was not much help available but
the industry at that time was a lot easier to manoeuvre because
it was literally like a family. Frieha [Altaf] was sweet enough
to let me lead the catwalk on my first show, which was really
overwhelming.
A lot of models
fall into the stereotype, with hopes of gaining popularity and
earning more if they become what is demanded of them, especially
the Lahore models. They are groomed by someone else and told
to look and act in a certain manner, so that most of them appear
mass-produced. They lose their individuality and don’t
have any sense of personal style. I have issues with that.
Q: How do you fight the stereotype?
A: I have always tried to be true to myself. I
appreciate creativity and I really believe in having a personal
style, which I have developed and remain true to. I surround
myself with people who allow you that space (to be who you are),
and try to be around those who are creative and humane. And,
of course, I’m close to Him (she points to the skies).
Q:
What is modelling about? Is it just about having a pretty face?
A:
I think it’s about being true to yourself. Being
creative, being confident about who you are. The present set
of younger models are hung up on what everyone else wants them
to be and I try to tell them ‘Be who you are first.’
I myself try not
to get caught up in this trap of feeling like I’m a diva.
I’ve stood on garbage dumps for shoots without a murmur
of protest, but things are not like that anymore. People who
meet me say that they are surprised that I’m just like
them and my reply is, ‘I want to be like you, I want to
be normal. I need to be a simple human being.’ I treat
everyone equally when at work, give everyone equal respect –
even the chai wala deserves respect because he too, like us,
is doing his part of the job.
Q:
And you don’t fit into the run-of-the-mill requirements
of the industry?
A:
A misconception the new models have is that the more work you
do, the more popular you’ll become. I’m content
doing what I do, even if I’m not in every commercial or
every shoot. If, at the end of my career, people call me just
a high fashion model, I would be more than pleased because that
is what I decided I would be. I don’t want to overwork
myself to get more fame.
I
find people at the top level [of the fashion industry] judgemental.
They decide from the start that a girl from the other side of
the [Clifton] bridge will not go far because she is not fluent
in English, so she can’t mix with a certain group of people.
I teach the younger girls in this field to respect themselves
first and I tell them ‘You dont have to go with the flow.’
Khoni, who is a new model, was wearing coloured lenses for a
show and I told her not to do that because you become so dependent
on artificial beauty enhancements that you lack confidence in
your natural looks. She refused to listen to me because someone
told her it would make her look better. However, in a subsequent
ramp show, she came up to me and said she wasn’t going
to wear the coloured lenses because she understood what I had
meant earlier. I was very pleased that even though it was something
minor, I was able to knock some sense into her.
Q:
Do you have any close friends in the industry?
A:
No. All the people I’m closest to are outside my field.
Q:
How has the Pakistan fashion scene changed?
A:
It’s just that more people have entered the industry,
and with more people you have more room for creativity. Although
that doesn’t necessarily mean that all the work happening
here is great. In fact, since there is such a huge industry
now, it is easier to distinguish the good work from the bad.
If there are 50 ugly dresses, there will also be 20 beautiful
ones that are produced. There are more make-up artists too,
but some of them aren’t even worth mentioning.
Q:
You often travel abroad for shows. How do people perceive Pakistan’s
fashion industry and you as a model coming from Pakistan?
A:
People generally assume I am Indian or Bangladeshi and are always
shocked when I correct them and say, ‘No, I am a Pakistani.’
Unfortunately, Pakistan is now well-known for all the wrong
reasons.
We usually do shows
for the Pakistani community abroad. I think we still have a
long, long way to go if we have to compete internationally.
And it’s the political and religious elements in our country
that keep us from crossing certain boundaries.
Q: You haven’t ventured into acting like many other
well-known faces from the modelling world ...
A:
I have never really been inspired enough by a project to want
to act in it. I do come from an artistic background; my family
is into the arts. But whatever you see on TV these days is just
Star Plus serials. When my mother, Zeenat Yasmin, was acting
it was a different time altogether, with quality dramas being
produced, that explored something real. I really need to be
inspired to act, if I ever do.
Q:
You are quite the performer on the catwalk …
A:
I love doing runways! I think that’s where I can be myself.
While fashion shoots are static and limit you, the ramp doesn’t
and you can really be bold and creative. Similarly, I prefer
to do shoots which are experimental, rather than the usual ones
you see in every magazine – shoots that stand out, so
I can be proud to be a part of them.
Q:
Name a recent a project that you have been proud of?
A:
A shoot for Zaheer Abbas. I was wearing nylon clothes in the
sweltering heat, with my hair loose, climbing towers on a factory’s
premises. It was really something!
Q:
What has kept you so grounded?
A:
Family values – it’s the best thing you can get.
My mother has always been really humble and that is what I’ve
picked up from her – humility. These days I’m spending
quality time with my parents and I have the best relationship
with my mother, now that I’m in my 30s. I make a distinction
between work and my personal life.
I know how easy
it is to get pressurised in this field – I have discovered
that the hard way. I went to a sort of extreme at the start
of my career. I even lost a lot of weight. But I realised that
that was not the way to go. I couldn’t let myself obsess
about losing two more pounds or gaining half a pound. I think
I need to be with myself and to have my own time in order to
collect my thoughts, because this field really disorients you.
Q:
What is your idea of beauty?
A:
I am against photoshoping and airbrushing because it makes everyone
look so perfect. It’s like telling them that you are not
beautiful as you are – this is what constitutes beauty.
Here no one knows when to stop. You convert a model into a doll’s
face, where even the pores on her skin don’t show.
Recently, I saw
an ad which had the tagline, “Beauty is power.”
And I absolutely disagree with that! Intellect is power, knowledge
is power – not what you look like. This ‘fair-and-lovely’
phenomenon has to go.
Q:
Would you go for botox or any sort of cosmetic tweaking?
A:
Never. I want to age the way I am supposed to.
Q:
Your everyday routine?
A:
I start my day early, spend time with my mother, help around
the house, and clean my room, washroom, etc. I am a model but
I don’t live like one. I do the housework, I’m a
perfectionist when it comes to cleaning.
And
I spend time with my cat. I wish I was a female cat so I could
just marry him. I love him that much!
Q: Your diet
regimen?
A:
I am a vegetarian, so that really limits my choice here because
there aren’t any tofu or soy products available locally.
I know I should convert and have some meat, too, since God has
given us that right but I just love animals so much that I can’t
do it!
Q:
Your favourite model among the new breed?
A:
Fawzia, Rabia Butt, Fia, who has this tomboyish-ness which is
appealing, and Fayeza, who is a classic high fashion model because
she has remained true to herself.
Q:
Your pet peeve?
A:
(Wracking her brain) … Nothing. I’ve become quite
tolerant. I always think if I find someone annoying, I could
be annoying to others too.
Q:
Any major/minor vices?
A:
You should be able to tell me!
Short
Take
Q: Your hidden talent?
A: I can see through people.
Q: What about your painting?
A: Well, that was never really hidden, I just
haven’t pursued it seriously since I graduated from college.
Q: Your comfort food?
A: Daal chaawal.
Q: Your favourite dress in your wardrobe?
A: A simple white shalwar kameez, starched,
almost manly in cut.
Q: Your favourite fragrance?
A: It will always be Escape by Calvin Klein.
Q: Your favourite designer?
A: I don’t have one. I don’t want
to limit myself to think only one person can make beautiful
clothes. By choosing one, I limit myself from liking others.
Q: Your favourite book?
A: The Life of p
Q: Your favourite movie?
A: Coppola’s Dracula.
Q: What do you do to relax?
A: Walk or run, in open spaces. Under the sun.
I love the feeling of the sun on me, its strangely relaxing.
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