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On
the first day of the year, Pakistan's consumer economy grinds to
a halt. The BMW showroom near Agha's supermarket may as well board
up its shutters, the designer outlets on Zamzama should take a day
off to count their profits. For once, Pakistan's mega rich are not
about to spend any money: they are too hungover.
A
day of repose is surely the only balm to what transpired the night
before. Many have pointed out the irony of forcing yourself to have
fun just because of what day it happens to be. But Pakistan's rich
and famous don't do irony. They do spend money, and on New Year's
Eve, they spend it like at no other time. The time-honoured, and
slightly boring, way to herald the coming of another carefree and
decadent year is at a charity ball, where a table can be had for
Rs.200,000. Not that anyone will be doing much sitting. Well-lubricated,
thanks to a seemingly never-ending supply of Kristal champagne,
the attendees are far more likely to be seen shaking an uncovered
leg on the dance floor.
There
are some who say that charity balls are unimaginative, the same
old thing year after year. For these people, the height of imagination
is hiring an event manager to plan their New Year's bash for them.
But there was one unique touch added to an infamous New Year's Eve
party, hosted by college-going teenagers, that even the most daring
event planner was unlikely to have suggested: uniformed waiters
carrying silver trays of cocaine.
If
New Year's Eve is the pinnacle of forced fun, then Valentine's Day
should be its zenith. The only remotely sentient male who actually
enjoys spending an amount that runs into the thousands - if not
the tens of thousands - on his wife or girlfriend, is that strange
species that everyone thought was extinct: the metrosexual. As with
everything else though, Pakistan's elite is a little behind the
curve. On February 14, after a refreshing facial, this walking anachronism
will buy flowers at five times the price he would have a week before.
Then come the chocolates. No downmarket brand such as Cadburys or,
shudder, Hershey's kisses for him. Hand-made 97% chocolate would
be ideal, but since that is not readily available he will make do
with what is most expensive at Lal's.
Since
your typical metrosexual considers himself something of a chef,
he will cook his significant other a memorable meal. Bread is made
with wheat imported from Australia, the chicken and even the eggs
from Dubai and the chocolate (both dark and white) for the mousse
from Austria. This one day alone accounts for a significant chunk
of the country's balance of payments deficit.
But
Valentine's Day is an occasion for the young romantic, or at least
it should be. The over-40s crowd gets its day in the sun in March.
It's Oscar season, and Los Angeles is the place to be. Our rich
and famous may be wealthy enough, but they lack the requisite fame
to be invited to the Oscar's ceremony or the Vanity Fair post-party.
This, however, isn't enough to deter them from catching a glimpse
of a Hollywood celebrity. One woman in her fifties chose March to
have cosmetic surgery at a clinic in Los Angeles because she reasoned
that the likes of Angelina Jolie might be popping in for a bit of
nip and tuck. In the lead-up to the Oscars, cosmetic surgeons double
their prices, so this woman's nose surgery ended up costing her
$60,000.
As
the summer heat hits its stride in May, there is nothing your typical
rich and famous Pakistani patriot wants more than to leave the damn
country. Chances are, however, that his children won't be off school
for another month. The solution, at least this year, was stunning
in its simplicity. Manchester United was playing Chelsea in the
finals of the Champions League football in Moscow. Why not beat
the heat in the land that froze Napoleon and Hitler? The only problem:
tickets to finals are not available just a few days before a game
and finding accommodation can also be pretty hard. One enterprising
Pakistani bought a ticket to the match on eBay for £2,000,
took the PIA flight to Moscow on the morning of May 21, attended
the match and then flew right back.
As
the school term finally draws to a close, Mr and Mrs Rich and Famous,
along with Rich and Famous Jrs. get ready for a two-month long vacation.
Home base is London and their million-pound, two-bedroom flat in
Knightsbridge. Unfortunately, British Airways no longer flies from
Karachi, so they have to make do with one of the Gulf airlines.
At least they serve alcohol during the flight. They, of course,
fly first class, but the maid is stuck in economy and so is the
kid - at least if he is particularly young and noisy. After a few
weeks in London, the family makes a short dash across the Atlantic,
with trips to New York (where out of patriotic pride, they will
stay at the $5,000-a-night suite at the PIA-owned Roosevelt Hotel)
and Las Vegas (where their gambling losses will equal the GDP of
a small country).
Before
the schools reopen, the family will have just enough time to go
down to Dubai for the Bonhams art auction. This trip is spurred
as much by envy as it is by a love of art. After all, if one rich
Pakistani could pay $336,000 for a Gulgee painting, why can't they
all? An added bonus of the Dubai jaunt is the latest-model Lexus
they pick up, all the while saying a silent prayer of thanks to
Shaukat Aziz for removing import duties on luxury cars.
And before they even know it, it's December once again, and there
are New Year's parties to plan and attend. That is, once they get
through the wedding season. Rich people in Pakistan love to complain
about all the weddings they have to attend and yet they never miss
a single one. Much of the day is spent at the beauty parlour, where
they are willing to dish out over Rs.20,000 per day on make-up and
a similar amount to ensure they get their picture in GT. The weddings
themselves are straight out of the pages of Hello! magazine. The
shamianas are air-conditioned, the food is imported, the bar is
open and the jewellery alone could pay of all the country's debts.
Decadent, wasteful and seemingly immune to the inflation that has
hit the rest of the country, Pakistan's rich and famous inhabit
a world of their own making, a bubble that shields them from the
harsh realities of everyday life.
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