Haute Line        

True Blue

By Samina Ibrahim

           Denim, thread and metal rivets. In 1873 two men, Levi Strauss and Jacob Davis, fashioned these three elements into the most popular garment in the world - Levi's jeans. It is probably the only garment in existence that was created in the nineteenth century and is still being worn today. Despite hundreds of imitations, there's still something special about a pair of original Levi's. By mid-June, Levi's will be opening 3 outlets in Karachi: in Park Towers, Dolmen Mall and Hyderi, and one each in Lahore and Rawalpindi. Initially Levi's will only be stocking their core men's range, including the much coveted 501s and 506s as well as a range of jackets. Their non-denim range will cover the more sophisticated Dockers line of khakis, chinos, cargo-pants, knit-wear and cotton-check shirts. Apart from the basic international ranges in both Levi's ad Dockers, the stores will also stock seasonal styles and colours as they hit the stores in the west.

 

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