Haute Line

Pakistan at the Pret

By Rizwan Beyg

            “Since there was a lack of information of what happens at the Pret, we were ill-prepared.  So the three of us came to a consensus to limit ourselves to a black and white palette because of its timeless and classic appeal.  The west is light years ahead in cut and finish, so I decided to concentrate on embellishment within the western idiom.  There’s not a paisley in sight.  Jal-kari and florals are the two elements that run through the entire collection, while the work is limited to silk thread, pearls, diamantes and sequins.  The silhouette is simple, body accentuating and purely western.  The idea is to target high fashion buyers and earn foreign exchange.  This is probably the first time that Pakistani products of this calibre are being represented at the Pret and I am confident that we can compete internationally.  So far Pakistan has been represented by low-end manufacturers, hopefully that image will change.”  

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